Founded in 2020, FRESH! started with virtual consultancies to boost regional economic development. Between 2021 and the beginning of 2024, the company acted to represent foreign investors and identify strategic partners in Brazil for more than 20 clients from Finland, the United States, Canada, Israel, Serbia, Finland and Argentina. [know more >]
In 2024, the company underwent a strategic review process. FRESH! currently works with technical methodologies recommended by organizations such as the World Bank, WAIPA, IDB, IEDC and the Ellen Macarthur Foundation, offering strategic consultancy to institutions that want to become more sustainable and integrated with their regions.
Our History
Mission
Supporting economic development through strategic solutions in sustainable finance that promote economic, social and environmental value.
Vision
To be a reference player in promoting digital solutions for financing socio-environmental initiatives.
Value Proposition
Transforming organizations through sustainable finance, promoting projects, programs and investments that generate positive and lasting impact.
Values
Sustainability
Collaboration
Love for contemporary
Integrity
Respect to diversity
Technical, academic, technological freshness
Sustainability
Sustainability is at the heart of everything we do. We are dedicated to promoting practices that respect the environment and contribute to the sustainable development of the regions where we operate. We seek innovative solutions that balance economic growth and environmental preservation.
Collaboration
We value teamwork and collaboration as pillars for success. We believe that by joining forces with our clients, partners and communities, we can achieve more significant and lasting results by fostering an environment of cooperation and mutual support.
Integrity
At FRESH!, we believe that integrity is the basis of all our actions. We act with transparency, honesty and ethics in all our interactions, ensuring that our clients and partners can fully rely on our services and commitments.
Love for contemporary
We are committed to innovation and modernity. We are always on the lookout for new ideas, technologies and approaches that can bring freshness and relevance to our projects.
Our love of the contemporary drives us to be at the forefront of trends and to offer up-to-date, effective solutions.
Respect to diversity
Diversity is an asset that we value deeply. We respect and celebrate cultural, social and individual differences, promoting inclusion and equality in all our activities. We believe that diversity strengthens our solutions and expands our positive impact
Technical, academic and technological freshness
At FRESH!, we combine technical, academic and technological knowledge to offer cutting-edge solutions. Our freshness is reflected in our ability to integrate different areas of knowledge, providing consultancy based on data and evidence, always with an innovative and up-to-date outlook.
Sustainability
We develop projects and programs that promote impact in the economic, social and environmental pillars, in line with the Global Sustainable Development Goals (SDGs).
We facilitate fundraising and attract private investment for economic, socio-environmental, philanthropic, welfare, community empowerment and anti-hunger and anti-poverty purposes.
SDG 8: Decent Work and Economic Growth
How: FRESH! promotes job creation and sustainable economic growth by attracting investment to specific regions, developing economic diversification programs and supporting social businesses and circular economy initiatives.
SDG 9: Industry, Innovation and Infrastructure
How: The company supports the construction of resilient infrastructures and promotes innovation by developing investment agendas aligned with regional economic vocations, as well as collaborating with technology parks and areas with special tax treatment.
SDG 12: Responsible Consumption and Production
How: FRESH! encourages sustainable consumption and production practices through circular economy programs, helping to reduce waste and promoting the reuse and recycling of materials.
SDG 17: Partnerships and Means of Implementation
How: The company strengthens global partnerships for sustainable development by collaborating with governments, investment attraction agencies, cooperatives and other organizations, facilitating the exchange of knowledge and resources.
Our methodology: ​
we structured a strategic map that connects and organizes the elements needed to finance organizational growth with a focus on sustainability
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Sustainable Financial Diagnosis
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Model Structuring and Planning
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Implementing Financial Solutions
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Sustainable business modeling
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Training and Monitoring
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Programs, projects and digital platforms